BD Outdoors, the east coast’s largest fishing forum turned international fishing media company selected BoldWater to convert its highly trafficked publishing website from an aging custom CMS to a modern responsive platform.
BD Outdoors needed more power in their publishing platform and to better serve visitors on mobile and tablet devices. Functional categorization and tagging as well as a custom gallery solution were high on the list of features needed. A major challenge was the migration of thousands of custom formatted articles from an undocumented system into the new platform of choice, WordPress. This was achieved through extensive custom database operations with a careful eye to make sure the site retained accessibility through its former structure for search engines and engagement tracking. The new site is performing spectacularly, allowing BD Outdoors to much more easily publish new content and get the most from their web site asset.