Website Development Proposal
Prepared for Salinity Fly Fishing
Overview
Salinity Fly Fishing is a new professional fly fishing guide serving Rockport / Port O Conner TX. As a new business, it is critical to have an engaging and effective website to align with the goals of the business and reach the target audience.
The new website will be fully functional with a consistent and easy to use navigational system, including search engine friendly best practices, content management system, performance & security enhancements. The website will have an unique visual appeal and help you differentiate yourself from the competition.
Business Needs
Specifically, the new website strives to fulfill the following business needs:
- Generate New Leads
- Answer Pre-Sale Questions
- Build Social Media Following & Awareness
- Establish Credibility
Also required is a content management system that will allow Client to easily manage content on the site and reduce administrative costs.
Target Audience Needs
The target audience for the website consists of both locals and tourists to Rockport & Port O Conner TX. The new website needs to assist the target audience do the following:
- Inform of trip types available
- Get current prices
- See what is biting
- Check available dates, book a charter, pay deposit
- Prepare for a booked charter with what to bring and where to go
Ultimately, the website should be a useful resource for returning and potential new customers.
The Solution
Salinity Fly Fishing needs a website that functions as a powerful marketing and communications tool to attract new clients, position itself as a leader among the competition and provide credibility to new business.
We will develop new website, built from the ground up, with a custom design to convey the value, fun, and quality service that Salinity Fly Fishing provides it’s clients.
The new website will have the following structure of pages and features.
- Home Page
- Large slideshow or video hero
- Introductory text
- Bullet point list of why to choose Salinity Fly Fishing
- Selection of latest photos from gallery or social media
- Selection of testimonials from clients (optional)
- Links to site sub-pages
- Trips & Rates
- Photos & text
- Rates
- What is included and what to bring
- Policies and call to action
- Guide Bio
- Photos & text
- Logos of sponsors, affiliations, memberships, certifications
- Gallery
- Attractive photo display with Lightbox zoom. Optional categorization
- Videos if available
- Fishing Reports
- Timely reports with photos, videos, text, categories, & social sharing
- FAQ
- Text & links
- Payment policies (deposits, payment methods, etc)
- Cancellation policies
- Lodging
- Photos & text
- Rates
- Booking / Contact
- Phone, email, social media links
- Address & map where to meet
- Contact form that stores entries and sends email notices to site owner
Site-wide features:
- Consistent and easy to use navigation
- Prominent call to action (Phone or email)
- Smartphone and tablet friendly responsive design
- Easy to use content editor
Additionally, the following “behind the scenes” features will be built-in to the website:
- regular pings to Google, Yahoo and Bing
- Google analytics performance reporting
- high speed page loading
- anti-spam features on contact forms
- SSL security certificate purchase recommended
Web hosting services are provided on a monthly or annual basis on our dedicated server (See Plan Details Below Estimate) , or by a hosting company of your choice. Hosting must offer PHP 7.0 or higher and SSL is strongly recommended.
Timeline
We estimate that upon approval of proposal, that the website can be completed in approximately 1 month. This estimate may vary depending on the timely manner that information is given to BoldWater to apply towards the website. This includes text, graphics, pictures and supply of information / feedback during review phases.
1
Deposit & Content Received
50% Deposit and final approved content (text, images, links, logos) delivered in usable digital format
2
Development Environment Setup
CMS installed on private development server. Theme & Plugins installed. Content skeleton populated.
2
3
Custom Design & Layout
Colors, fonts, textures, graphics, icons, and advanced user interactions designed and implemented.
4
Submit for Review
Site submitted to you for review and commenting.
4
5
Revisions and Testing
Perform required revisions. Test display and interactions. Submit for final approval.
6
Final Payment and Launch
Receive final payment. Perform installation of website at live location. Secure site, submit to search engines, final testing.
6
7
Training
Over the phone walk-through of major website administration functions.
Your Investment : Starting at $2500
Plus Any Recurring Charges Opted For : Domain Name at $20 / year, Website Hosting from $119.40 / year, Booking Engine from $49 / month, Credit Card Processing
- Administration$100Finalize site plan, gather content and research systems.
Allotted Time : 1 hour
- Development (Making it all work)$800Create development site, install and configure systems.
Allotted Time : 8 hours
- Design (Making it look great)$1200Customize colors, fonts, textures, user interactions for all content in scope.
Allotted Time : 12 hours
- Site Launch (Making it live)$300Final testing, deployment to live server, analytics and sitemap
Allotted Time : 3 hours
- Training$100Walk-though of major site administration functions.
Allotted Time : 1 hours
- .COM Domain Name$20 / year
- Website HostingFrom $9.95 / monthSSL included with all plans. See below for specifications and features.
- Logo DesignStarting at $300Professional and Creative logo design for fishing guide typically ranges from $300 – $1200
- Copy WritingFrom $100 / pageResearch and write 300-500 words of compelling and search engine friendly text.
- Social Media Profiles$150 / profileCreate social media profile, populate with basic info, and integrate with website
- Additional Pages$150Input and format additional pages of standard content including headings, lists, text, images, & embeds.