Website Development Proposal
Prepared for Austin Amplifiers
Overview
Austin Amplifiers is a high end retro-audio company selling vacuum tubes and capacitors to a global market, and audio equipment rental and audio event services to Central Florida clients. BoldWater will create a website to align with the goals of the business and the target audience.
The new website will be fully functional with a consistent and easy to use navigational system, including search engine friendly best practices, content management system, performance & security enhancements. The website will have an unique visual appeal and help you differentiate yourself from the competition.
Business Needs
Specifically, the new website strives to fulfill the following business needs:
- Generate New Leads for Equipment Rental and Event Services
- Answer Pre-Sale Questions
- Build Social Media Following & Brand Awareness
- Sell apparel
- Establish Credibility
Also required is a content management system that will allow Client to easily manage content on the site and reduce administrative costs.
Target Audience Needs
The target audience for the website consists of high-end audio enthusiasts and professionals. The new website needs to assist the target audience do the following:
- Learn of available services
- Inquire for equipment rental
- Connect with the brand
- Purchase apparel
Ultimately, the website should be a useful resource for returning and potential new customers.
The Solution
Austin Amplifiers needs a website that functions as a powerful marketing and communications tool to attract new clients, position itself as a leader in the industry and provide credibility to new business.
We will design and deploy a new website, built from the ground up, with a custom design to convey the value that Austin Amplifiers provides it’s clients.
The new website will have the following general structure and features:
- Home Page
- Large slideshow or video hero
- Introductory text
- Bullet point list of why to choose Austin Amplifiers
- Selection of testimonials / reviews from clients (if available)
- Links to site sub-pages
- Vacuum Tubes & Capacitors
- Photos & text
- Logos of brands
- Equipment Rental
- Photos & text
- Inquiry Email Form
- Event Services
- Photos & text
- Apparel Shop
- Photos, prices, descriptions, and shopping cart to purchase multiple items with variations (size / color)
- About Us
- Text & links
- History
- Policies (payment / shipping / returns)
- Contact
- Phone, email, social media links
- Address
- Contact form that stores entries and sends email notices to site owner
Site-wide features:
- Consistent and easy to use navigation
- Prominent call to action (Phone or email)
- Smartphone and tablet friendly responsive design
- Easy to use content editor
Additionally, the following “behind the scenes” features will be built-in to the website:
- regular pings to Google, Yahoo and Bing
- Google analytics performance reporting
- high speed page loading
- anti-spam features on contact forms
- SSL security certificate purchase recommended
Web hosting services are provided on a monthly or annual basis on our dedicated server (See Plan Details Below Estimate) , or by a hosting company of your choice. Hosting must offer PHP 7.0 or higher and SSL is strongly recommended.
Timeline
We estimate that upon approval of proposal, that the website can be completed in approximately 1 month. This estimate may vary depending on the timely manner that information is given to BoldWater to apply towards the website. This includes text, graphics, pictures and supply of information / feedback during review phases.
1
Deposit & Content Received
50% Deposit and final approved content (text, images, links, logos) delivered in usable digital format
2
Development Environment Setup
CMS installed on private development server. Theme & Plugins installed. Content skeleton populated.
2
3
Custom Design & Layout
Colors, fonts, textures, graphics, icons, and advanced user interactions designed and implemented.
4
Submit for Review
Site submitted to you for review and commenting.
4
5
Revisions and Testing
Perform required revisions. Test display and interactions. Submit for final approval.
6
Final Payment and Launch
Receive final payment. Perform installation of website at live location. Secure site, submit to search engines, final testing.
6
7
Training
Over the phone walk-through of major website administration functions.
Your Investment : Starting at $1800
Recurring Charges : Domain Name at $20 / year, Website Hosting starting at $119.40 / year
- Administration$100Finalize site plan, gather content and research systems.
Allotted Time : 1 hour
- Development (Making it all work)$500Create development site, install and configure systems.
Allotted Time : 5 hours
- Design (Making it look great)$600Customize colors, fonts, textures, user interactions, and page layouts for all content in scope.
Allotted Time : 6 hours
- E-Commerce : Option One$300Basic PayPal powered shopping cart system.
Paypal merchant rates are 2.9% + 30¢ per transaction (US). No monthly fees.
Allotted Time : 3 hours
See below for details and other options.
- Site Launch (Making it live)$200Final testing, deployment to live server, analytics and sitemap
Allotted Time : 2 hours
- Training$100Walk-though of major site administration functions.
Allotted Time : 1 hours
- Website HostingStarting at $9.95 / monthSSL included with all plans.
- .COM Domain Name$20 / year
- Copy Writing$100 / pageResearch and write 300-500 words of compelling and search engine friendly text.
- Social Media Profiles$150 / profileCreate social media profile, populate with basic info, and integrate with website